All too often, competition leads to hard-nosed tactics and hard feelings, as some companies will try to take away business by any means possible. However, there are also companies that do insist on competing fair. For Jim Stanley, president of American Printing Ink (API), Chattanooga, TN, competing fairly has been the only way to do business, and when a 1997 fire burned his business down, his years of doing business fairly paid off in unexpected ways. “When we burned flat to the ground in 1997...